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As one of my first first & largest freelance projects, I was tasked in creating a series of 4 videos for a new healthcare brand called Personalabs, an online healthcare provider.
Building off of the isometric style I had been developing previously, I used my own tool “Isotrope” to create the entire project within After Effects using shape layers and simple sliders.
Personalabs' Explainer Series
2017
produced by Mighty Egg Productions
creative direction, storyboarding, tool creation, design & animation
along with developing stronger skills in handling a large production from start to finish, the real achievement was developing Isotrope
in After Effects, I made a script to utilize Shape Layers as isometric shapes with rotation, transform & multi-axis scaling options
Isotrope V1
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1/5
the isotrope tool allowed for a wide range of creative animation and design options
the brand only had a logo to work from in terms of styleguides, but the client loved the final look
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1/3
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1/7
I had full creative control on this project, and enjoyed finding simple ways to visually explain the brand’s message
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