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Working again with Troy Zarubin from BlackLine Media Group at deCastellane Creative was a pleasure. The team environment and spirit was all in the right place, and we wanted to reflect the ethos in the company through their brand expression.
Starting from the scratch, we produced brand guidelines all the way to their working website they still use today.
Brand Identity & Web Design
2020
deCastellane Creative Agency
creative direction, branding, design & animation
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one of the best parts about design is
the iteration process
finding the things that work, and moving on from the ideas that don’t until you land on the right one
the essence of their brand feels elegant yet strong & bold
our aim was to appeal to both boomers & zoomers, while keeping it classy
it’s a rewarding process beginning at the ground-level with a concept and bringing it to fruition
the magnolia feature of the design was one of the few explicit requests of the client, sighting its ancient heritage & symbolism of love & nurtutring
the floral patterns created an elegant match to the thin lines and serif font
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