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Nitepunk EP Release Teaser

One of HARD Records’ newest members Nitepunk commissioned me to create his visual style and language, as well as direct a 30 second video teaser for his new EP he was about to release.

I created his look from scratch, and helped him direct a small team in the production of some of the videos for the project. Along with direction, I contributed 3D modeling & texturing, video asset layers, compositing & design guides.

2020

produced by HARD Records
creative direction, asset production, design, animation & editing

using Marvelous Designer, Substance Painter, and Cinema 4D, I created the look of Nitepunk

the beauty of Marvelous Designer is that this outfit could be replicated in real life for the artist’s use on stage or on set

the most exciting part about the project was developing the look of Nitepunk’s virtual character

through a healthy back & forth collaboration with the artist, we landed on a
technology-meets-streetwear look to match the cyberpunk world of Nitepunk

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about 7 other artists collaborated on the project, sometimes under my direction and leadership

many of the assets we developed will also be used in his live stage productions

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