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Brand Identity
Featuring his furry best friend Tony as the main brandmark, we expressed Brendan's journey through the long energetic gait of the dog.
Brendan's relentless energy and motivation is much like the paintings of hunting dogs chasing down prey. To compliment this energy, his soft nature grounds the brand with nature-inspired tones and themes.
PROJECT
Stonegarden Piercing Co.
CLIENT
Art Director
ROLE
Brendan Kelly, owner and Founder of Stonegarden is a close personal friend, going back to our childhood. When he discussed his plans to build his own business, he had just a name and some loose ideas.
Together we crafted a beautiful, timeless world that tapped into our Connecticut roots while being fresh and speaking to the struggles he's overcome.
FULL SHOW
PRESS
PROCESS
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